Xoxopottery turns 3

My business is officially 3 years old.

My Xoxopottery startup reached its 1000 days. Under normal life circumstances I would’ve had a big dinner party to celebrate this milestone with all my nearest and dearest.

My ‘scary’ leap of faith paid off, I hedges my bets followed my gut and gambled on myself.

For those of you who know me you’ll know I’m an all or nothing kind of person, so I went all in.


“If they are able to survive for 1000 days, they are built to last.” According to research only 8% of startups are effectively able to survive from inception to 1000 days.

This brings the realisation that how the first 1000 days – the formative days of a startup is crucial and how fragile things are in that period when entrepreneurs are nurturing their ideas.


Xoxopottery’s journey from the first year to the third year is a great mix of dreams and practical execution.

The first year (the great hope) was all about the dream, the passion, the process and building my brand.

The second year (the great grind) was all about ‘getting out there’ hitting the ground and market and creating awareness.

The third year (the great sunrise) was all about a strong take off and seamless flying while off the ground.

A beautiful culmination and medley of both years before it.

Each stage taught me something new, every bag of clay, every bottle of glaze, every range, every collection, every event, every sale, every delivery, every success and every failure -

I needed them all.

Even though a global pandemic hit my business in mid flight and while I was staring day 1000 in the face, I regrouped and stood strong.

I’ll be sharing more about my first 1000 days.


“Success is the sum of small efforts, repeated day in and day out.”

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